>>57104180No? They don't waste money advertising game mechanics, they don't produce merch lines of them the anime doesn't go running to Game Freak to beg to add a game mechanic for the sole purpose of giving to the MC to promote the series with the shillmon and they certainly don't then get replaced for an adjacent mechanic they subsequently go on to sell toys of. But they DO use gimmicks to entice kids to buy into their IP, which is why Gen 6 had mega evolution, Gen 7 had Z-Moves, Gen 8 Dyna/Gigantamax and Gen 9 had Terastralisation.
Because kids of that era were raised with the internet and smartphones and a 90's-era IP with little modernisation or evolution to that point would have failed if they hadn't gone back and made Mega Charizard X and Mega Mewtwo Y to show the kids it was different to the let's play's they watched on youtube growing up.