>>57322543That's not how it works.
Scalping works exactly like crypto.
People buy ALL of it and try to immediately sell it for more. Eventually the actual demand gets satisfied and the amount of scalpers falls heavy, leaving the remaining scalpers holding tons of merchandise they can't sell and the stores return to filling up with the merchandise at regular prices due to most scalpers exiting.
It's a dangerous game to play as the manufacturer, because nobody wants to be the one sitting on a ton of unsellable product, and the manufacturer is the one with the most to lose, so they generally do not over produce to meet artificial demand.
There is the third issue which is projected demand. If they sell at the projected demand, the absolute worst case is they have a lot of häppy customers who bought the products in a timely manner to meet sales figures, and the best case is they immediately sell shipments of product to scalpers. Guaranteeing immediate profit on shipments.
If they sell over this demand, they either could get scalpers buying out all of the merchandise still, but there is a higher risk if they don't that the merchandise sits in storage or on shelves.
