>>57523522gim·mick
/ˈɡimik/
noun
1.
a trick or device intended to attract attention, publicity, or business.
"it is not so much a program to improve services as a gimmick to gain votes"
Similar:
publicity device
stunt
contrivance
eye-catching novelty
scheme
trick
dodge
ploy
stratagem
loss-leader
shtick
2.
PHILIPPINES
a night out with friends.
"I had just come from a gimmick that lasted until the early hours of the following day"
verbUS
alter or augment with an extra device or feature.
"it was using software that had been specially gimmicked to allow for easier surveillance"
Yeah Megas are gimmicks by definition.