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Masuda was a fat, autistic drunk. The games were built around the simples code patterns (Masuda barely knew the basics of making a game) and the plot was made up of a few funny and clever puns. It would hardly have become popular if Masuda hadn't had a constant horde of competent coders around him fixing the games to a publishable state. The booze was running out, but Masuda's only way to deal with it was to make jokes about his excessive drinking because he simply couldn't admit that he had problems with his lifestyle. In the end, the only achievement of this "World's Greatest Game Designer" is probably how many games about drinking he was able to write.
