>>5866179213m is Game Freak's budget. GF doesn't do any direct marketing. TPC has their own marketing budget for Asia, and Nintendo's regional branches have their own marketing budgets that are subsidized by TPCi. That Luchador match held in September had nothing to do with fucking Game Freak's production budget.
Donkey Kong 64 was Nintendo's big holiday title for 1999, and that had a 22 million dollar marketing budget. That was just for the USA. It was cited as being "double" the typical marketing budget. This was in an era when games were advertised almost exclusively to kids. Before the Jimmy Fallon spots, before Superbowl ads, before prerolls ads.
The global marketing budget is over 100m.
