>>58697825Viral news stories of cards selling for $$$ in 2019/2020. This was followed by a rush of millennials coming back into the hobby hoping they'd be able to do the same with their old collections, or buy cards that they thought would be the next big investment.
Follow this with five years of treating the TCG like an investment market. Cue PTCGP's release bringing the TCG back into the mainstream. Lots more millennials got addicted to ripping packs on PTCGP, heard that they could make money from investing in their childhood nostalgia with the physical TCG and joined 'the game' where they saw people flipping out over how much money they were making from sealed or getting chase cards from packs.
Scalping is its own industry now. Scalpers saw how desperate these nostalgic millennials are over the cards the profit they could make by putting themselves in the middle, and that said millennials are fine with paying over the odds because they get to invest in their childhood.
Scalpers make lots of money