>>59027938I think the point is that they don't eat their own product because they know (more than the consumers do) how bad it is for you. They'll record a video to look like they eat it, but they don't want to actually ingest it.
It's no different than how the CEO of Coke Pepsi doesn't drink their products, and the CEO's of tobacco companies don't smoke cigarettes. Or how the CEO's of tech companies send their kids to fancy private schools that don't use computers.