>>30500594It is more of a
>*AHEM*mindshare thing.
I like to use this example: have you ever been in a perfume shop?
>not necessarily this one brand, pic for illustration purpose onlyThey must have some thousands, maybe tens of thousands of different perfumes and there is ABSOLUTELY NO WAY a person entering in the shop would have time or inclination to try each and every one of them.
Also, there is also absolutely no way to advertise perfumes on TV. Back in the days in printed media they used to send a small sample along with the women's magazines but on TV and online, there is zero way.
Enters: "mindshare". Every christmas season and every valentines you will ABSOLUTELY be bombarded by perfume ads on TV.
Paco Rabane, Calvin Klein, Valentina, Channel, you name it, they spare no expense. Beautiful boys and girls, jewelry, fast cars, everything to try to get you to associate the name of the brand, the lifestyle you want and their product.
A person then enters the perfume shop and, out of the thousands of choices, will sample
>Paco Rabane>Calvin Klein>Valentina>Channeland the other ones that blasted ads.
* Mindshare. It works. *
And it is a big reason for why Hololive got such a grasp in the market.
>their audience talks about Hololive whenever they go>their COMPETITOR'S audience talks about Hololive whenever they go (mostly to try to set themselves apart but talk nonetheless)It creates a situation where there is Hololive, and there is the whole rest of "not Hololive" that people won't even sample
Interestingly enough, Nijisanji invested so much of their "mindshare" capital on Koshien that people ended up attaching themselves to "Koshien", with Nijisanji getting no "trickle down" from it like, for instance, Towa and StartEND.
