>>36771036>you basically have to abide by youtuber meta instead of streaming meta.That depends on what you’re optimizing for.
If your goal is subs growth and ad revenue, sure but Holos are completely sidestepping that for merch and sponsorship revenue.
Kiara was lamenting the other day the fact her growth stagnated (likely taking about her subs) and how she’s willing to target even the “normie” (her words) audience knowing about the potential drawback that would bring.
That’s dumb as fuck. She has 1.43M subs right now, that’s even more than Subaru.
The one thing she definitely doesn’t need is more people clicking the subscribe button never to watch her again.
If Kiara was smart she would start targeting the existing 50k or so people ALREADY watching HoloEN in a regular basis.
There is this thing that is common sense in business: Customer Retention Marketing vs. Customer Acquisition Marketing
>Acquiring a new customer can cost five times more than retaining an existing customerThis applies to the “economy of attention” as well. All this talk about “following the content creator meta” is correct for individual content creators but not for the ones on Hololive. There is even a success case on Hololive itself proving that
>MioMio missed the biggest growth period of Hololive for being the sacrificial lamb to atone for Cover sins with Capcom.
It looked like her would follow Roboco footsteps on having one of the least name recognitions of all of the branch (with her GAMERS mates: Fubuki, Korone, Okayu being some of the ones with the highest name recognition).
She turned that boat around with one simple trick (scientists hate her!): creating content that engages the rest of the box. Three in particular
>the series of morning streams waking them up on Golden Week >the Tarot readings>organizing the SportsFesAfter Kiara sank Takamori she’s pretty much an individual streamer that happens to be signed with Hololive. Maybe due to her time zone, maybe due to her unwillingness to sacrifice her sleep schedule for collabs (anons might be kidding about that, could be real too), the truth is she’s pretty much a one woman show set apart from Hololive and even HoloEN.
She could EASILY grow her brand and attract some of the already existing audience simply by making an effort to embed herself into the box a little more.
Targeting the general audience would be her undoing and going on Eurovision would put the same “freak” holofote over Hololive as it put on that bearded dude that dressed like a woman (Conchita?) a couple of years ago.
Thanks for watching this video, if you want more click the subscribe button and don’t forget to click the little bell or angry goats will headbutt you in your sleep.
This rant was sponsored by Raid Shadow Legends, one of the biggest mobile role-playing games of 2019 and it's totally free! Currently almost 10 million users have joined Raid over the last six months, and it's one of the most impressive games in its class with detailed models, environments and smooth 60 frames per second animations! All the champions in the game can be customized with unique gear that changes your strategic buffs and abilities! 