>>103934982It's not that deep. Pic related has the top 10 most sold laundry detergents in the united states (brand and company).
You might think to yourself
>WHY THE FUCK P&G HAS SIX FUCKING BRANDS FOR WHAT'S PRETTY MUCH THE SAME PRODUCT?!The thing is: it gives people the illusion of choice and creates more "competitors" to their competitors products. There is no downside to simply add another brand (create a new one or buy and existing one), claim some generic differential
>13% whiter whitesand voila, another brand to compete with your competitors at zero downside for yourself. At worst it will cannibalise some of your own market share, keeping it at home.
There are a lot of businesses like that where the size of the inventory they carry and the number of brands they have is an indicator of size and success and a way to drive their competitors out of that market segment.
For other areas, it's the opposite. Apple only has one phone
>the iPhoneand about 4 colours for each model, and 2 models per year (usually the same as the previous year, one big and one small).
That's it. They don't need a big inventory, lots of self competing brands or anything because they carry a HUGE margin in each of their products meaning their money is better spent in advertising and in keeping the "prestige" owning one of their products carry.
In the vtubing industry it is patently obvious which companies are trying for "size of inventory" and which company (singular) is going for perception of quality, prestige and exclusivity.
