>>90580092what people are ignoring is the stream revenue has gone up too, it's just not as much dosh as the merch deals bring in. off those percentages, streaming revenue brought 2.62b yen for cover in 2021 - but it brought in 7.52b in 2024, almost 3x as much, and more than they made off everything period in 2021.
it's just apparently that's a drop in the bucket vs merchandise. the talents bring in 3x the revenue as only a few years ago and yet apparently getting chloe on a box of granola or something pulls in tons more money than the streaming possibly can. that stupid dodger's game collab probably made them more money than a bunch of the girls' streams do combined etc.
of course this is all losing the forest for the trees in reality that none of that merch would be worth a fucking single yen if there wasn't innate recognition of the girls it features, and that recognition is dependent on the girls being likable and happy where they are and not sad and graduating.
