>>19940707>>19941008Actually, Saturday nights ~8pm EST are the best from my experience and schedule polling. Especially so if you are targeting USA/EU audiences. Fridays are definitely juicy but most people are busy gaming, getting high/drunk, or otherwise decompressing from the week. It really does matter that you take into account who are you trying to appeal to (and their weekly routines).
Don't forget to keep in mind non-live viewers though. There's no need to get all bent out of shape.