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Nijisanji business model is not new at all, take a good look a Machinima.
>floods youtube with massive amounts of gaming videos.
>Video's views are mostly low views unless it's a hit series.
>bringing in a massive amount of content creators, promise them to nurture and teach them on editing video, etc
> Treating the content creators as disposable while taking a cut of the money they earn under Machinima's brand.