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It's been figured out already, there was no "villain" just matara being fucking retarded
Maybe bricky would be the villain depending on how much of an influence he had on matara's retarded decisions (probably a lot)
She basically ditched vshojo as a way to push merch so she could go all in with her stream-boyfriend's new merch company instead
The excuse being "ohh I just really wanted to make sure my fans get all the best merch possible teehee", the real reason being that if her boyfriend peddles the merch instead of vshojo, they both get to keep all of the profit while vshojo sits in the financial cuck chair