>>32685463It always has been. Or at least online content creators have never made it an issue until very recently, when huge streamers like XQC started using the term to wash his hands from dealing with overly chatty, loyal viewers.
When you use the term "parasocial relationship" to scold the audience, you're acting as a defense pawn in service of the streamer to ward off their more invested fans, which is parasocial behaviour in and of itself.