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Riku isn't the original Nijisanji CEO. I would argue that Yagoo is also 20 years older and Riku looks like Jay Leno's bastard son. Also the Riku memes are painfully astroturfed as a response to Yagoo memes, but Yagoo successfully inserted himself early on as a business move to build goodwill with the fanbase so he wouldn't be blamed for all the fucked up shit his company does to fuck their women over.