>>69264504Vox made a your mom joke and they lost the mandate of heaven.
Seriously though while they were competitive in numbers with HoloEN for a while in 2022 they never really secured much of a western audience. The vast majority of their viewers from the Luxiem boom were from China and SEA. That audience eventually got bored and moved onto the next FOTM, or got filtered by near constant stream of yabs. That your mom joke being one of the first, apparently very offensive in China.
They were at their peak when they debuted Iluna, but they kind of bombed and didn't really capture a new audience. Then they just kept churning out more and more waves to an increasingly disinterested and diluted audience. See image, the debut numbers for each wave. They also had a seemingly unending chain of drama and yabs of various sizes throughout 2023 filtering their current audience while failing to bring in many new people.
In contrast while 2022 was pretty bad for EN with falling viewerships and other various issues, it wasn't bad for all of them. Gura, Ina, and IRyS pretty much maintained their numbers on average, while Mumei had a very strong year in 2022. Fauna's numbers actually went up throughout that period and beyond, she went from one of the weakest HoloEN members to having one of the highest average ccv out of all EN vtubers.
The most important thing is the solution to HoloENs problems was they just needed more members. So with them overhauling management at the end of 2022 and debuting Advent they've mostly fixed their issues and are riding high