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People who get pulled into the cult are encouraged to start investing into the cult; time, money, personal life, etc. typically a cult's supervisors make sure people who are indoctrinated are isolated, and with out means of reaching out for help. Most people who realize they are in a cult either realize it early enough and quickly leave, or realize far too late, having been too isolated or entrenched to pull out.
People frequently likened cults to abusive relationships. When an abuser wants to take power over you, they start trying to influence you, isolate you, start telling you who you can and cannot spend time with, where you can and can not go, if you can own a phone.
It should be noted that outside of the doctrine of beliefs, the mentality should be understood as "a network of abusers and the victims they have isolated from the world" The victims often have some exploitable quality the abusers/cult saw and decided to take advantage of