>>77951459Merchandise, mostly
For instance, when Anycolor merch was sold out at Nijifes they did not just tell people that they can't buy it like what happens with holo merch. No, shop gave buyers a form to fill out so that they can purchase the item now and then have it shipped to them later.
It's extremely simple business and it's something that Cover is fucking retarded and still has not managed to grasp.