>>10110858Matsuri was the first, IIRC, mainly used for size comparison, to show how big the thing was IRL, but the reception was very positive and everyone wanted in on the joke. It's also just genuinely helpful to see how merch looks like IRL, and since most of the merch is clothing items, their options are a bit limited. There were the Bloom merch displayed on a staff member (pic related), but YAGOO doesn't have to hide his face, so that makes for better pictures.
