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If you’re interested in seeing how arrogant Japanese businessmen almost ruined a brand, and how American investors actually hijacked and ruined a brand. Look no further than Sony PlayStation. First act, the PS3 and the arrogant Japanese businessman. Second act, PS4 and the redemption. Third act, moving the PS HQ to California and tanking the brand to the lowest reputation it has ever been at. Selling tons of systems to scalpers despite every system already selling at a loss, just for the systems to rot in a scalpers basement. Jim Ryan saying “We’re going to make fewer, but, bigger games.” Essentially releasing less of the product that actually sells their consoles. It’s a glorious shitshow that Sony probably wont recover from, which is why so many of their “exclusives” are now going to PC to recoup losses. All this could teach you what to look out for with your favorite company product.
