>>104896304They have a very "long tail" that they can't or don't care about properly promoting and fostering their growth.
Nijisanji original philosophy was "anyone can be a liver" and their original idea was to give a cheap model and the equipment to anyone wanting to be one and if they succeed, they succeed, if not, nothing was lost.
They went even further than that: they create a "NIJISANJI Network" affiliate program so even people that were NOT Njisanji livers could affiliate with them and use their name to promote themselves
>which is the original tie of Tsukasa Tenkai with themTheir strategy was ALWAYS to grow a long tail and try to squeeze as much revenue out of each of them but without really caring about their growth and prosperity.
Their numbers today reflect that: they have double the active vtubers than Cover but about the same revenue and that's mostly because they can't possibly get anything out of the hundred and fifty or so smaller channels.
Amusingly, that's why they started trying to go into a more "idolish" strat with concerts, events and music being their new pillars
