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Enna likes bragging about how smart she is and how successful she is, but she doesn't do the 10 minutes of research to figure out this charity is a fucking scam.
80% of the money is spent on overhead costs.
The "awareness campaign" is basically funding the director, who flies around giving speeches at college campuses while taking a huge salary. Most of the expenses are his plane flights, hotelrooms, and various ad campaigns to harvest more donations.
It sounds great to donate to "suicide prevention", but this is different. An "awareness campaign" is always a grift.