>>56942904You might be too much of a zoomer to remember this, but back in the 90s~early 2000s, cartoons and other childrens' programs would ask kids to send in drawings to show on the screen.
It's supposed to be a fun thing for kids to participate in, and if they're lucky enough they can see their work actually pop up on the show they watch.
It's the same thing here, they want a fun little side thing that their fans can participate in and maybe even get their jingle on one of the episodes. It's not for professionals to super tryhard and make THE BEST EVER 10 second jingle that will DEFINITELY kick the asses of all the competition. THAT'S what they would pay for if they wanted something like it.