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/corpo/'s thoughts on the new corpo debuts?
Personally I find their marketing strategies remarkably on-point.
>Idol is going directly for the Discord Groomer or Groomcord crowd.
The first thing Idol ES did after unveiling the new branch was to make a discord server. That's a powerful signal. They know who spreads the cream cheese on their bagels and that's the audience of Discord Daddies.
>V&U is advertising their new Gen as a High School locker poster because most Koreans peaked in High School
What better ad than nostalgia of a time before entering into the soul-crushing korean economy where every corporation bows to Samsung.
>Kawaii named their new Gen Ephemira and shows them as fading purple text on a white background.
Epehemira means something that quickly goes away. This is signaling to the Kawaii fanbase that they better shill and support their new girls or else the entire company will die. What better way to motivate your base than threat of death.
