>>34550627I mean there's definite times where it works.
Like Kanata's first ever T-shirt that she put out, right after debut, which was just so damn lame like the rest of her fashion sense that OBVIOUSLY no one was buying them.
And then Coco started a meme calling it a "ragged cloth" and ironically shitting on it, and it spiked the popularity so much that it became a regular Hololive meme that persists to this very day (
https://youtu.be/QE7k65d8mSI).
But in that instance, Kanata openly expressed thanks to her for doing that, and so there was no ambiguity on whether Kanata herself was hurt by her merch being shit on.
