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All the other "heartless" girls (Ayame, Chloe, Suisei, Shion, etc.) have some sort of understanding of "okay, you're gonna support my career, I'll throw you a bone in exchange" and at least doing a couple streams, engaging with fans on socials, keeping them updated, etc.
With Gura it's "fuck my fans, fuck my genmates, fuck the new gen, fuck communicating with my managers or anyone at the corpo, I won't stream, I won't participate in events, I won't tweet, no one will be able to do shit with me, but nah, I'm not graduating, don't cancel your memberships, here's this merch and sponsored stream btw."
Just why? Is she mentally ill? Does she have a bone to pick with the entire idol industry? Is she trying to assassinate the image of her character in some demented Lelouch gambit?