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Back when Nadechama was a pink loli, she did a shitpost video where she locks her audience in her basement and forces them to become Lamy. IIRC she showed it off at her Japanese school and it won some kind of award for English(?!)
Her current model is busty with long white hair, and she's speaking in a soft voice more often now that she's trying out ASMR content. So now the joke is that meddling with dark forces has cost her, and she's ended up joining the pantheon as White Lamy.