>>74432673It's a Japanese company based in Japan where 95% of the revenue is created by the Japanese talents.
It was the first time there was an actual official HoloEN event at all, whatsoever, they had zero idea what to expect.
Throwing in a few known factors that WILL attract people is just common sense in their situation.
It's the smart move.
Especially when you are interested in further overseas expansion that very first official event was NOT allowed to bomb.