>>11149499Imagine not making your oshi a part of your identity as a tribal gang signifier.
A person's taste in chuba is a reflection of their personality, just as a chuba's fans are a reflection of them. It's basically shorthand for "this is the type of person I am," like pronouns in the bio tell you someone's either an obnoxious cynical liar or a complete moron.
In terms of KFP, it tells you they're the type of people to be devout supporters of an earnest underdog and aren't dissuaded by numberfagging. In other words, they're sincere in their enjoyment of Vtubers and aren't just fashionably weebish or doing it for the irony.
Like it or not, being part of a fanbase means that you implicitly live by at least some of their code. This is why people adopt identity based signifiers, to broadcast the code that they abide by so that people know how to approach and interact with them.
tldr We wuz gangs an shiet, nigga.