>>84305456It was for ALS "awareness".
It supposedly feels like having the disease when you drop a bucket of cold water on you, it would be often followed by a monetary donation and a challenge extended to someone you may know.
It was retarded because people with ALS cant obviously just go back inside and dry off with a warm towel, they live like this 24/7.
It would be no different than covering your eyes for 30 minutes and calling it the stevie wonder challenge.
Phase Connect, Ka-Ching discussion