Here are the thumbnails for the sixteen top lives of the year for Holos so far (as seen in
>>30584544) list
In aggregate, that set shares four common traits
1) The indication it will be a live concert, be it in the choice of pic (idol outfit, microphone, audience cheering in the background) or in write ("LIVE" in big letters, in latin script)
2) The indication of what will be celebrated: name of concert, occasion (birthday, anniversary, etc) in big visible lettering
3) The date of the live, also in big visible lettering
4) The set of guests
The top girls (Peko, Marine, Miko, Suisei) can afford to skip #4, they have enough pull for themselves to "fill the arena".
Out of the "little" girls, they all went with the set of guests featured and even the ones that didn't (Towa, Okayu) made a spectacle of disclosing who the guests would be in their Tweets or announcements.
Out of those four traits Aqua failed 4 out of 4
>No indication in the thumb that it would be a 3D Live>Anemic indication of what the live is about in small font, including blue over blue background and pink over pink background>No indication of when the live would be>Absolutely not even an allusion to guestsThese are the traits that missed on Aqua's thumbnail, but that was not the only problem in her promoting this live.
I understand she had a "grand tour" planned to promote it, similar to what Pekora did before her live and that COVID prevented her from doing it.
Nonetheless, springing a barely promoted live on an audience that is already getting accustomed to her absence did definitely not help increasing her numbers.
Most of the Holo girls beat their previous records in 2022, including Marine which had a MASSIVE shoe to fill, plus twelve other of the Holo girls.
Aqua didn't even have a too big of a challenge, as her biggest CCV was 120k on VSaikyou, or a 100k live in 2021 if it is only 3D lives being counted.
As said before, Aqua is trying for a 2020 strat in the 2022 "box is live, box is everything" new paradigm. I genuinely believe she needs, like Matsuri, a Re:start within the box otherwise she'll quickly be left behind
