>>49275446>>49274300They see little rev from licenced merch that clients like Omocat or Good Smile Company sell out there.
Cover is just trading the usage of their IP on cases like that, and oversee the usage of their brand.
The talents also most likely get revenue from the licencing deal, but it's most likely as small as the deal the Nijis get.
This is how you make their IP attractive to other clients.
Talents get rich by their Birthday/Anniversary waves of merch and streaming income, which are worked under the scheme we're pretty familiar with.