>>74757329it's about being perceived as cute while sad, at the core of it
it's 5+ years old i think in Japan and somehow only now catching up in the west
started as a JC/gyaru/JK thing, sort of mocking being sad for cute points but then it was just cute and unironically saying im sad in a cute way
think of the uuueeeh uuueeeh baby crying essie does but just pien
it is very essiecore