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Do you think Cover will ever learn their lesson not to try and force a "leader" of a gen before that gen debuts and they find out who is most popular? This is three times in a row they've made that mistake and been wrong. They didn't used to try and force leaders but the moment they did it started backfiring on them. Back off, let the leader establish herself, and THEN start making material with her as the leader. Up till then stay neutral so anyone can potentially be reframed as the leader.