>>27292287Most of the time it's the brand initiative to approach by offering deals. There are some of parameters for brand to consider such as, but not limited to :
Reach : Amount of talent's fans, demographic and potential viewers of said campaign.
Targeted consumer's behavior: Spending habit and willingness to pay.
Let's compare Moona with her peers in ID1. For the most parameter she's superior except for spending habit. One small sample can be seen in her past birthday official merch where it took sometime for her merch to be sold out compared to Risu's.
If we put ID3 into the equation, Moona got ass blasted to moon and back. Here are some numbers to put it into perspective :
>May 2022>Kaela Kovalskia - $9,403>Vestia Zeta - $8,638>Kobo Kanaeru - $5,210>Mooner - $2,583The common argument in defense of Moona's poor SC performance is "B-but local dono". The demagogue of that specific argument often forgot that local dono income applies to all of IDs as well. It doesn't automatically makes moona has an advantage over her peers.
Moona used to have biggest subscriber as her selling point. But alas, Ollie just passed her in that race.
Moona also used to have biggest average CCV. But alas, Kobo managed to dethrone her by simply existing.
Moona also does not have good social media impressions and engagement.
Now if you are a dude, working for some marketing department of big local brands/company, told to pick which talent to associate your brand with, would you pick Moona as a primary choice ? No, you can't say : Ofc cuz she cute, she my oshi, she funni, etc. Return of investment is what matter and projected sales growth steers your hand in terms of picking the talents.
Thankfully Moona is still the queen of musical content (again, compared to her ID peers). Her originals and some of her covers managed to reach decent to good viewership. This may or may not lead to easier deals with music related brands. Would be even better if her upcoming EP could reach same or higher viewership/album sales.
