>>84276498its really this simple - for some people hololive is too big to enjoy, like you cannot interact with the streamer or the chat. Having a good middle ground where you feel like part of a group, while still enjoying the benefits of corpo backing like collabs and artwork makes for a fun experience.
Niji EN was a pretty good place for this, so a lot of people looking for this atmosphere moved there, but when it comes down to it, many people no longer want to support a black company. Phase is fine, but its the reputation that they are not scum as a company (in house merch, good management records, testimony from outside that they were treated well etc.) is what finds people a new home for those running from niji.
