Quoted By:
Here is how to lie with numbers
Headline
> TikTok overtakes YouTube for average watch time in US and UK
Punchline, way below the fold
>However, YouTube retains the top spot for overall time spent - not per user - as it has many more users overall.
That’s part of what I said the other day
>If they’re taking something easily measurable and, instead of comparing head to head, they’re doing some convoluted computation or ratio: they’re trying to mislead you
But this is interesting because it shows why YouTube is focusing so hard on #shorts.
I bet Risu can make a KILLING with NNN this year because the algo is all geared up to give shorts lots of exposure
