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The core of a vtuber and the focus all eyes are drawn to is the model. And what male wants to stare at an anime dude the whole day?
Even when people are thinking about a male character, they're thinking about them in context of the whole anime/manga series they're from. Kirito is boring without the whole VRMMO plot. Gojo is pointless without his abilities or enemies to fight. This is how males are overwhelmingly perceived - they are the sum of their deeds and potential. Their personality quirks are only important insofar as they affect their ability to actually DO SHIT. This isn't a vtuber-sphere issue, it's a cultural issue.
Worse, the hotter/cooler you make the models, the higher you set expectations because people see echoes of fictional characters that actually did do memorable stuff in their designs - whether in their haircut, or their coat, their color design, or whatever. And when they just play the same tired old games, they perform mediocrely, they don't stream as long as normal streamers, etc, etc, those expectations collapse, and people go away feeling underwhelmed and with basically the feeling of having watched a nerd in a cheap cosplay instead of the knight or alchemist or whatever they were supposed to be.
