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>non-faggy avatar
Most male vtubers look like flaming twinks straight out of a fashion show. Give us more tough-looking guys, muscular guys, older guys, cool guys. I don't care if they're drawn a little bit sexy for the female audience as long as they don't look straight up homogay. At the other end of it, they need to not be ugly or too weird-looking.
>non-faggy voice
For some reason most EN male vtubers sound like gay asian dudes, onions boys, fat neckbeards, and generally weak. Where are the males with masculine voices? I'm not even asking for super deep/gruff, just someone who sounds like they're physically and mentally healthy.
>not a grifting normie
It astounds me that a subculture that is literally people pretending to be anime characters has been so thoroughly invaded by people who don't even watch anime and don't know anything about otaku or japanese culture. If the majority of your content is not about or at least heavily influenced by japanese/otaku media/culture, then you do not belong in vtubing because you are just a twitchnigger fleshstreamer with an avatar. If you are not a lifelong otaku or weeb I will not watch you.
>doesn't just stream games
You need to be funny, insightful, wise, and creative. You need to have entire streams that are just about your hobbies/interests and intellectual/philosophical pursuits. You need to create hilarious/weird content, pre-recorded content, longform content. Be passionate and push the envelope.