>>73841459>>73842179the problem with people in here is that they don't understand scale, talk out of their asses and either undershoot numbers they want lower or overshoot shit because they think one corpo is built like the other
merch has been largely said to be selling very well, they've done sponsorships and the ceo being chinese opened a lot of doors that traditional jp run corpos don't normally get and scale is important, we're talking about a corp with much smaller operating costs that isn't public,
also this is an ad campaign for roughly around 10K which is far under most ad campaigns you can run online, it's also constant ad placement on youtube and other platforms and it's hoping to start a boost in trends on all these platforms
taking even the most basic google trends numbers, also this affects all 27 of the talents so instead of just promoting pippa or tenma it's boosting all the talents since people will go for the smaller members more likely to award them a prize
it's really not a bad idea when you put it all in perspective
