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PriConne making full use of their assets and making their money worth out of that sponsored karaoke.
They must have an ABSURD amount of money to burn because not only they made a full fucking anime season (with the only purpose to ad the game) but they made it well too (I watched it even before I knew the game) and renewed it to a second season.
I can only imagine how much money they have to burn on that, they could easily make "Hololive vs. Priconne, the anime" with the money they burn to heat the CEO's office.
Didn't Calli sing some OP or ED for them lately?
