>>102792995They were two million dollars in debt at this point and their COGs (cost of goods sold IE the cost of merch production/storing/shipping) were absolutely fucked and eating almost all the profit before you ever got to the fucking 1.9 million dollar yearly payroll, which by the way if the talents weren't being paid where the fuck does that payroll number come from.
The things he SHOULD have done was have a hands on deck meeting with staff and talent, tell everyone the financial state of the company, switch to cheaper merch vendors or tell talents to tone down the types of merch they wanted to produce, find a cheaper warehouse to store everything, postphone any new generations that you hadn't already had recruited and streamline debuting the ones who were already under contract, tell staff they are taking a paycut (because someone was being paid way fucking more than they should have at 30 staff members), and give the talents the option to exercise their out clause once they had your plan and specifics. Even if shit still went under, you wouldn't have your ass to the flames legally and in the court of opinion anymore and say you tried to do the right thing.