since people are always jerking off about idol's debut strategy, and since they recently wrote about it
https://blog.idol-company.com/idol-weekly-3>1. High-quality animated trailer: We collaborated with the incredibly talented Mazu, who has a large following of VTuber fans.>2. Community sponsorships: We sponsored well-known individuals in the VTuber community to share information about idolEN debuts.>3. Multi-platform advertising: We launched aggressive yet optimized marketing campaigns across four different platforms.>4. Watch-along collaborations: We paid VTubers to watch along and react to our debuts.>5. Clip channel partnerships: We sponsored popular clip channels in the community to feature our talents and promote their debuts.>6. Artist collaborations: We hired well-known artists in the VTuber community to create artwork for our talents and promote their debuts. 