>>88419646because they want the brand to do the heavy lifting. they want to put SOMETHING into the streaming service so you can watch, and what attracts more people than THE BRAND?
Remember when blockbuster would give studios like a half eaten candy bar and go "make us 50 B-tier movies" and the studio would go "do you want the crumbs or we can pocket them?"
Its the reverse actually. They now go to a guy, give him twenty trillion dollars and go "make us one B-tier show" and the guy goes "can i get one trillion more?"
