>>26883230because they're clout-seeking, believing (perhaps accurately) that their raw, honest personality would earn them less friendship than an artificial personality. so they readily sacrifice honesty for that end. not everyone is like that however, you can find a few honest people
anther reason you'll see it is fear of criticism or judgement, like, perhaps a viewer doesn't want attention, but they're still afraid to stand out from the norm, and so they modify themselves to fit in, in lieu of facing potential judgement for being unique