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HoloJP is mostly the same besides permissions and certain girls like Aqua changing entirely. The EN vtubing scene is what changed way more. In the early days most western vtuber fans didn't have loyalty to specific companies, so they would watch anyone who looked interesting or funny.
Since big corpos became more popular, a lot of great indie or smaller corpo chuubas are slightly forgotten because they don't get any promotion or marketing. I think this is changing again though. Since HoloEN is really boring lately and NijiEN is trying to immolate itself, corpos are slowly getting bigger. Hopefully they make a nice return and the EN scene stops being stagnant
