Meanwhile, on Brave Group's side
https://bravegroup.co.jp/en/news/6531/>Brave group Launches Brave stores, a Worldwide Retail Service for Anime and Japanese Goods with Both Online Shop and Physical Locations.>First physical stores in Haneda Airport Garden, directly accessible from Haneda International Terminal and in Shanghai Bailan ZX, the largest mall in China for cultural contents.>Smarprise joined Brave group in February 2024, bringing in their expertise with the retail and distribution of official goods based on various Japanese IPs developed through only e-commerce such as colleize(*1) or SURPRISE BOX(*2).>Through colleize and other e-commerce services, Brave group and Smarprise have been able to provide the Japanese market access to a large collection of officially licensed goods at a reasonable price.>As the international market is still underdeveloped to this day, there is an opportunity to bring all those goods to a worldwide audience, facilitating access to those goods as well as help the whole Japanese cultural industry develop internationally.>Through Brave stores, Brave group will be selling both goods based on Brave group various IPs but also official goods from other Japanese IPs and make them available to fans all around the world.Not a dumb move but, like all other things Brave, they actually merely bought an existing company (Smarprise)