>>63393969>Which investors?Well, it's like I said. Socially conscious, younger investors and fund managers. Basically, the same investors as before, but in the new generation, which look beyond pure accounting for investment and want to invest in things that aren't environmentally harmful. Mostly it's for environmental, to be honest, although Corporate Governance is the second strongest (especially since the 08 controversies with things like "golden parachutes," if you can be perceived as not doing that, you're better off in investments). The "Social" part of that equation is mostly looking for companies to follow "Stakeholder Theory," this new concept that's been around in the Post-Chicago School of Economics period, basically the idea is that a company makes decisions not just for the bottom line, but to make sure that it doesn't actively harm the consumers of their products, or at least doesn't consciously harm people as a profit-seeking mechanism by way of, say, byproducts and creating a negative environment.
As for like, specific investors? Well, probably the same as usual. Retirement portfolios are by and large the biggest investors in the marketplace, followed by hedge funds for the wealthy who look for cutting edge profit generators on the market, then individual investors and corporate/bank/VC investors after that.
