>>38851780they want to be able to tell investors they're competitive with Nijisanji in both genders for their IPO.
they "need" a strong male branch that they can say is on the upswing to try to imply that they could become a or the dominant force in both genders/across both male and female target demographics, so that investors who don't actually know a lot about vtubers take the bait and give them millions (which they will just dump into Holo Earth basically).